Vision
"Brazilian zebu genetics – superior quality and efficiency tested and verified on pasture".

Values
Genetic improvement supported by quality, productivity, economic, social and professional development of the entire cattle-raising productive chain of Brazil and our partner countries, respecting the environment and the best zoological practices.

Focus
The first step of the project will encompass twelve countries: China, South Africa, Colombia, Paraguay, Venezuela, Bolivia, Peru, Ecuador, Costa Rica, Mexico, Egypt and Libya. The main fairs in each country will be visited to show the productive and economic potential of the Brazilian Zebu. The second phase is intended to include new countries such as the ones bordering on the countries of the first phase, countries associated with them or countries expressing their interest to join the project.

The basic requirements to fulfill the current market and enable the development of a future market are:

- Food Safety: Production traceability
- Quality Rules and Standards according to the requirements of each market
- Compliance with International Zoological and Hygiene Standards
- Respect to the environment
- Remuneration for the producer and the supply chain

The concept of products/services meeting present and future requirements of consumers is the result of market research, pointing to a certain product for a specific market considering the market and technology of each country and creating a long-term business partnership.